They can be our
brand ambassadors in their countries: Dir Tourism
SRINAGAR, OCTOBER
03: The Department of Tourism Kashmir Wednesday organized a
familiarization (FAM) tour for over 200 international players from different
countries who participated in the 4thAsian Pencak Silat Championship
held in Srinagar.
Around 250
players and officials from 10 countries including Singapore, Indonesia,
Malaysia, Vietnam, Republic of Korea, Chinese Taipei, Bangladesh, Nepal,
Philippines and India participated in the event, which concluded today here at
Indoor Sports Complex.
The department of
tourism took the players to the tour of Dal Lake, Mughal Gardens and also
organized a motorboat cruise drive in river Jhelum from Zero Bridge to Safa
Kadal in Srinagar.
Tasaduq Jeelani
said these international players who visited many tourist locations in Srinagar
can be J&K’s future brand ambassadors, as they will share memorable moments
spent in Kashmir with their family and friends, which in turn would more
attract tourists from their countries to the State. He said that such
initiatives go on increasing word of mouth publicity of Kashmir.
He said that the Tourism Department wants to tap the potential of the
South Asian market and taking these players on FAM tour was the best opportunity
to showcase them our landscape.
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