RAJOURI, AUGUST 07: A series of awareness programmes were organised in various Anganwari centres to mark Breast Feeding Week, a worldwide campaign aimed at promoting exclusive breastfeeding among mothers. 
The awareness programmes were supervised and guided by Project Officer ICDS Mohammad Rashid and Child Development Project Officer AuquilNuvaid. Teams comprising Nutrition & Health Mobilizer Priyanka Gupta and Supervisors Basharat Hussain Madiha Mir, Rukhsana Imtiaz, Azhra Begum, Tehseen Akhtar, Yasmeen Bukhari and others made aware lactating and pregnant women about health benefits of breastfeeding the newborn.
Awareness programmes were held at Palma, Loorkote, Dassal, Rajouri town, Fatehpur and Thudi, which witnessed active participation of Anganwari workers and helpers from all Anganwari centres of CDPO block Rajouri. Lactating and pregnant women were mobilised to these programmes and provided IEC material regarding benefits of breastfeeding. On 7th day of week a mega awareness programme was organised at Dhanore.
Nutrition and Health Mobiliser Priyanka Gupta, on the occasion, deliberated on breastfeeding and said it’s the foundation of lifelong good health for babies and mothers. She educated the women on initiation of breastfeeding, physiology of lactation, bonding between mother and baby and nutritional value of breast milk.
She added that breastfeeding is beneficial for infants, mothers and the community and has the potential to reduce mortality and morbidity during the infancy due to malnutrition.
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