Jammu, June
29: The Indian Hotels Company Limited (IHCL), India’s largest
hospitality company, today announced the signing of a Vivanta in Katra with the
Delhi based DMG Group.
Speaking on the
signing Ms. Suma Venkatesh, Executive Vice President – Real Estate &
Development at The Indian Hotels Company Limited said, “We are pleased to
partner with DMG Group in bringing the Vivanta brand to Katra. This
announcement is aligned to our strategy of expanding our footprint and driving
growth across popular pilgrimage and tourist destinations.”
Located in
Katra - the base camp for the holy pilgrimage of Vaishno Devi, the hotel is
conveniently located 42 kilometers from the Jammu airport. The 80 room hotel,
spread over eight acres, offers charming views of the Holy Shrine and Trikuta
Mountains. The hotel features an all-day restaurant, banqueting and recreation
facilities including a gym, swimming pool and badminton court.
Commenting
on the partnership, Mr. Sushen Gupta, Managing Director at DMG Group said, “We
are delighted to partner with The Indian Hotels Company Limited. We look
forward to working with them to bring their unique Vivanta brand and legendary
experience to visitors to the holy shrine.”
Vaishno
Devi is one of the holiest religious destination in India. 8.2 million Pilgrims
visited Katra in 2017. Katra has the potential to develop as a
leisure destination with its close proximity to many local attractions including
Patnitop, Nathatop, Mansar Lake, Shivkhori, Nau Devi, Baba Dhansar and Sanasar
Lake.
The
DMG Group hotel at Katra is an existing property. The owners will further
invest approximately Rs 10 crore to bring the hotel to Vivanta brand standards
by early 2019.
Vivanta
Katra will be the third IHCL branded hotel in Jammu and Kashmir, strengthening
the company’s presence in the state. The company also manages the
Vivanta Dal View in Srinagar and Ginger in Katra.
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