Kolkata, May 11: Cycle Pure Agarbathies Managing Director Arjun Ranga today announced scholarship for the education of five Dhaki's(drummer) children in West Bengal.
Mr Ranga said "West Bengal has always been close to our heart.The culture and tradition here is vibrant and lively and always inspires us to create something new. The latest products have been created keeping inmind the preferences and liking of our customers. We are also very thrilled to have Mr Sourav Ganguly representing us in this region." 
Group launched Rhythm Beats and Rhythm Melody, two variants of agarbathies in West Bengal. 
The products, exclusively crafted for this region, were unveiled by the former Indian cricket captain, and the brand ambassador of Cycle Pure Agarbathies in Eastern India, Sourav Ganguly.
Speaking on the occasion, Sourav Ganguly said, "My journey with Cycle has been incredible. Their growth in the region refiects their customer centric outlook. The efforts taken by the group to preserve culture and heritage are commendable. I take pride in being associated with the brand." UNI
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