SRINAGAR, MAY 29: The Government
today notified the criteria for categorization of the approved newspapers for
implementation of the new advertisement rates for each category of
publications.
The criteria has
been uploaded on the official
website of the Department of Information and Public Relations at http://www.jkdirinf.in/Upload/f25cc0fd-a8c7-40e5-bf33-810087e1e61e_criteria%20for%20categorization.pdf
The cut-off date
for all the publications to meet the parameters laid down in the new criteria
has been set 30th May 2018.
All the approved
newspapers and other periodicals in the State have been asked to furnish the
updated information in the prescribed format (available on DIPR-JK official
website) as per the new criteria by 15thJune 2018 to facilitate
their categorization on the merits of each publication. The requisite
information can be mailed at ddiprs@gmail.com (for
Kashmir division) and ddiprj17@gmail.com (for Jammu division) or
can be sent by courier or delivered by hand at the offices of the Joint
Director Information Kashmir, Govt Press Complex, Budshah Chowk, Srinagar and
Joint Director Information Jammu, Railhead, Jammu.
The newspapers
which fail to submit the requisite information within the prescribed time limit
would be placed in the lowest category.
To ensure
judicious and transparent distribution of advertisements to the newspapers and
periodicals in the State, the Government is in the process of categorization of
the approved publications in light of the guidelines laid down in Advertisement
Policy-2016. The categorization of the newspapers has become imperative for the
implementation of the new advertisement rate structure notified vide Govt Order
No: 48-ID of 2017 dated: 23-11-2017 wherein around 50% hike has been announced
in the official advertisement rates. The Government has considerably increased
the Advertisement Budget from Rs 22 crore in 2014-15 to Rs 35 crore for
2018-19.
Pertinently, 467
newspapers and periodicals including 271 in Jammu and 196 in Kashmir division
are presently empaneled with DIPR for release of government advertisements.
The Government
has also constituted two separate sub-committees for Kashmir and Jammu
divisions to review whether the newspapers and periodicals empaneled by DIPR
meet the norms set out in the Advertisement Policy-2016 and recommend delisting
of any approved newspaper violating the said Policy.
The sub-committees have been vested with powers to recommend delisting
of the approved newspapers and periodicals in light of the Provision 6.1 of the
Advertisement Policy-2016, if these publications violate the said policy in any
respect.
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