Kolkata,
Apr 13: "Technology is not the problem, the intent of the organisations is the issue," acccording to Chandu
Mukkavalli, Partner, Advisory Services, Ernst& Young LLP.
Deliberating in a conference 'Big Data Analytics: Threats And Opportunities', organised by Bharat Chambers of Commerce here on Thursday, he said, ' Organisations like Facebook, Instagram, WhatsApp, Google use user data as they need to find out effective ways to make money, or else they cannot thrive. '
' While most of the services are free, it is also true that organisations need to make money out of the services and user data is one of the sources of revenue, ' he added.
Mukkavalli pointed out that while signing up for the services, users end up giving their consent to the service providers to use their information, even for commercial purposes.
" As most of us don't read the fine print because it is painful to read a long document, or even if we read the content is not easy to understand, " he mentioned.
" Even though big data is a source of revenue, the service providers don't reveal the entire information. Only bits and pieces of what the users do is gathered and aggregated to get insights into their behaviour and sold to someone who needs it, " he revealed.
" We are utilising their ideas and innovations, and they have to continuously improve their services. So, it is an unfair trade, if we keep taking and do not give anything in
return, " he said adding, ' Since the analysis is done at the macro level to get indications about the behaviour of the population, and the focus is never on the individual level, the chances of personal identities getting revealed are very little. '
" I think a balance needs to be struck. We should be willing to take the services for a fee, and then expect something and talk about moral behaviour. That is a fair thing, " he opined.
Mukkavalli said, ' As big data is still a new concept, and it would take some time to lay guidelines to protect user privacy, ' and added, " It is an evolving world right now, and it would take some time. "
The expert said rules and regulations of data use could be developed by striking a right balance between data privacy, interactions between the users and the service providers, ' the kind of responsibility we want to bestow on the service providers in relation to data use, and what we are willing to give in exchange for the services we use. '
In the context of Aadhar, he said while much of the privacy concerns were not real, it is rightful for the citizens as taxpayers, to press the government to be 'little more' careful with their data.
"The only concern," he said, " about Aadhar can be how our data will be used."
"But, even to be that," he argued,"we have to go back and ask, has there been incidents of gross misuse of our data to have caused us the worry? "
The expert said, ' There is a lot of hue and cry over the government collecting biometric information, as people feel that the government knows 'too much' about them. '
He maintained that biometric identity is far more effective in securing a person's identity as a number alone cannot do the job.
" As biometric identity is unique to every individual, we will be better protected against the theft of our entitled benefits and rights," he said adding copying biometric information, such as fingerprint and iris data is almost impossible.
He said while worrying about what the government is going to do with citizen's data, it was also necessary to look at it positively.
' It is possible to give a lot back to citizens if the government understood their behaviour, and that is the positive side of big data, ' he added. UNI
Deliberating in a conference 'Big Data Analytics: Threats And Opportunities', organised by Bharat Chambers of Commerce here on Thursday, he said, ' Organisations like Facebook, Instagram, WhatsApp, Google use user data as they need to find out effective ways to make money, or else they cannot thrive. '
' While most of the services are free, it is also true that organisations need to make money out of the services and user data is one of the sources of revenue, ' he added.
Mukkavalli pointed out that while signing up for the services, users end up giving their consent to the service providers to use their information, even for commercial purposes.
" As most of us don't read the fine print because it is painful to read a long document, or even if we read the content is not easy to understand, " he mentioned.
" Even though big data is a source of revenue, the service providers don't reveal the entire information. Only bits and pieces of what the users do is gathered and aggregated to get insights into their behaviour and sold to someone who needs it, " he revealed.
" We are utilising their ideas and innovations, and they have to continuously improve their services. So, it is an unfair trade, if we keep taking and do not give anything in
return, " he said adding, ' Since the analysis is done at the macro level to get indications about the behaviour of the population, and the focus is never on the individual level, the chances of personal identities getting revealed are very little. '
" I think a balance needs to be struck. We should be willing to take the services for a fee, and then expect something and talk about moral behaviour. That is a fair thing, " he opined.
Mukkavalli said, ' As big data is still a new concept, and it would take some time to lay guidelines to protect user privacy, ' and added, " It is an evolving world right now, and it would take some time. "
The expert said rules and regulations of data use could be developed by striking a right balance between data privacy, interactions between the users and the service providers, ' the kind of responsibility we want to bestow on the service providers in relation to data use, and what we are willing to give in exchange for the services we use. '
In the context of Aadhar, he said while much of the privacy concerns were not real, it is rightful for the citizens as taxpayers, to press the government to be 'little more' careful with their data.
"The only concern," he said, " about Aadhar can be how our data will be used."
"But, even to be that," he argued,"we have to go back and ask, has there been incidents of gross misuse of our data to have caused us the worry? "
The expert said, ' There is a lot of hue and cry over the government collecting biometric information, as people feel that the government knows 'too much' about them. '
He maintained that biometric identity is far more effective in securing a person's identity as a number alone cannot do the job.
" As biometric identity is unique to every individual, we will be better protected against the theft of our entitled benefits and rights," he said adding copying biometric information, such as fingerprint and iris data is almost impossible.
He said while worrying about what the government is going to do with citizen's data, it was also necessary to look at it positively.
' It is possible to give a lot back to citizens if the government understood their behaviour, and that is the positive side of big data, ' he added. UNI
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