Kolkata, Apr 3: The West Bengal Government will be setting up an integrated production and
promotion hub for small and micro enterprises, called Biswa Khudra Bazar, near
Santiniketan in Birbhum district on a 50-acre plot.
This is another dream project of Chief Minister Mamata
Banerjee.
The West Bengal Small Industries Development Corporation (WBSIDC), under the Micro, Small and Medium Enterprises (MSME) and Textiles Department, is developing it, a project that will take around two years to complete.
This is the State Government’s newest gift to Birbhum and another indication of Mamata Banerjee’s commitment towards the development of tens of lakhs of small businesses which are an economic backbone of the State.
The Government’s efforts for promoting MSMEs has been lauded in many quarters, including the Central Government.
As per the plan, there will be three separate units in the state-of-the-art Biswa Khudra Bazar – one for production of goods, another for the promotion and sale of the same products, and the third one dedicated to developing newer markets for those products.
The Entrepreneurs’ Hub, where the production will take place, will come up on 5 acres, while the Business Hub, where the goods will be promoted and sold, will be spread across 25 acres.
The third unit of the integrated market will be spread over the remaining 20 acres. Here, visitors can directly purchase goods from local artisans as well as pick up techniques of making the world-famous handicraft products of the district and its surroundings, which they can then use to set up businesses elsewhere. Of course, there will be adequate safeguards to protect the artisans from exploitation.
According to an official of the MSME and Textiles Department, Biswa Khudra Bazar is a one-of-its-kind project in the State. At no other site do units of production and promotion exist side by side. The existing ones like Biswa Bangla Haat, Urban Haat and Rural Haat do not have production units.
Bringing both units in one campus will help in reduction of transportation costs and hence will enable products to be priced lower. Also, it will automatically ensure an increase in sales and entrepreneurs can make a good profit, despite selling the same product at a cheaper price, according to the departmental official.
The reason for choosing Santiniketan is that it is major tourist spot, where people come from not only all over Bengal, but other places in India and the world too. Local products are already popular as souvenirs.
Biswa Khudra Bazar will set up an integrated unit for handicrafts, which will enable the artisans to serve a much wider market. UNI
The West Bengal Small Industries Development Corporation (WBSIDC), under the Micro, Small and Medium Enterprises (MSME) and Textiles Department, is developing it, a project that will take around two years to complete.
This is the State Government’s newest gift to Birbhum and another indication of Mamata Banerjee’s commitment towards the development of tens of lakhs of small businesses which are an economic backbone of the State.
The Government’s efforts for promoting MSMEs has been lauded in many quarters, including the Central Government.
As per the plan, there will be three separate units in the state-of-the-art Biswa Khudra Bazar – one for production of goods, another for the promotion and sale of the same products, and the third one dedicated to developing newer markets for those products.
The Entrepreneurs’ Hub, where the production will take place, will come up on 5 acres, while the Business Hub, where the goods will be promoted and sold, will be spread across 25 acres.
The third unit of the integrated market will be spread over the remaining 20 acres. Here, visitors can directly purchase goods from local artisans as well as pick up techniques of making the world-famous handicraft products of the district and its surroundings, which they can then use to set up businesses elsewhere. Of course, there will be adequate safeguards to protect the artisans from exploitation.
According to an official of the MSME and Textiles Department, Biswa Khudra Bazar is a one-of-its-kind project in the State. At no other site do units of production and promotion exist side by side. The existing ones like Biswa Bangla Haat, Urban Haat and Rural Haat do not have production units.
Bringing both units in one campus will help in reduction of transportation costs and hence will enable products to be priced lower. Also, it will automatically ensure an increase in sales and entrepreneurs can make a good profit, despite selling the same product at a cheaper price, according to the departmental official.
The reason for choosing Santiniketan is that it is major tourist spot, where people come from not only all over Bengal, but other places in India and the world too. Local products are already popular as souvenirs.
Biswa Khudra Bazar will set up an integrated unit for handicrafts, which will enable the artisans to serve a much wider market. UNI
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