Awareness Activities on Swachhta Abhiyan Organized

Samba, January 31 st , 2018: In connection with the observance and celebrations of Swachhta Pakhwada throughout the length and breadth of the nation from January 16 th to January 31 st 2018 under Swachh Bharat Abhiyan, a much publicized and well known flagship programme of NDA Government aimed at to fulfill the dreams of the father of nation Mahatma Gandhi of Clean India, Green India.

Various Field Publicity Units of Directorate of Field Publicity, Ministry of Information and Broadcasting,Government of India, Jammu and Kashmir region have launched an intensive publicity awareness campaign in four districts of Jammu division viz; Jammu, Samba, Rajouri and Udhampur on the theme from January 18 th 2018 onwards.

In this context, Field Publicity Unit Kathua in close coordination and cooperation with Rural Development Department and Education Department of district Samba organized a series of awareness activities in Vijaypur block that includes theme based film shows, symposiums, awareness rallies, oath on Swachhta etc in order to sensitize and mobilize the masses in general and rural masses in particular especially at the grass root level about various aspects and provisions of Swachh Bharat Abhiyan which is a revolutionary initiative of Govt. of India aimed at to accomplish the vision of making India open defecation free and clean and green by 2nd October 2019, the 150th birthday of Mahatma Gandhi the father of nation.

Field Publicity Unit Kathua organized two theme based film shows at Jagrati Shiksha Niketan, High School, Badhali, Vijaypur and Govt. Middle School, Thalori, Vijaypur respectively. Two symposiums and awareness rallies were also organized during the awareness activities at Government Girls High School, Gurha Slathia, Vijaypur and Jagrati Shiksha Niketan High School, Badhali, Vijaypur respectively. An oath on Swachtta and to make the local areas, lanes, drains and the surroundings clean and green was also being administered to the staff members and students of all the three educational institutions during the intensive awareness activities on Swachh Bharat Abhiyan. During two symposiums on Swachh Bharat Abhiyan at Govt. Girls High School, Gurha Slathia and Jagriti Shiksha Niketan High School 13 students in all from different standards of both the institutions participated with great zeal and zest and expressed their views on the theme.

While unveiling the concept of Swachh Bharat Abhiyan, Shri N. Gulshan Raina, Publicity Officer to
Government of India, DFP, J & K stressed upon the audience to come forward and also make each and everycitizen of their respective areas empower and aware to shoulder the responsibility of making the country open defecation free, clean and green so that the dream of the father of nation of “Clean and Green India” could be achieved and fulfilled.

While interacting with the audience Shri Raina spelled out the aims and objectives of such awareness
programmes for the common masses directly at the grass root level. He requested the audience to act as ambassadors in spreading the message of provisions and importance of Swachh Bharat Abhiyan in their respective

areas and strongly advocated to shoulders their responsibilities for the proper and effective implementation of this national programme. He further highlighted the significance of such awareness programmes from time to time for the awareness of “Aam Adami“ especially the inhabitants of rural India. Raina also laid emphasis on the audience to help in disseminating the information and awareness of this national programme in every nook and corner of the country so that this National Programme could be made successful and result oriented.

Later awareness rallies were also organized at both the educational institutions, which were started from the school campus and passed by the streets, lanes and by-lanes of the respective areas chanting slogans “Swachh Bharat, Swast Bharat”, “Ham Sab Ka Eak Hi Narha, Swachh Aur Swast Ho Desh Hamara”, Bharat Mata Ki Jai” etc and later culminated at the campus. The awareness rallies were aimed at to disseminate the message of Swachhta and Swachh Bharat among the locals and those how could not attended the awareness programme due to some personal reasons.

While presenting vote of thanks, the heads of both the educational institutions, appreciated the efforts
made by DFP in making the rural masses aware about various central sponsored schemes and programmes launched by Govt. of India from time to time for the benefits, upliftment and safeguard of the people of the country in general and rural populace in particular. They requested the organizing department of more such awareness programmes on other themes and topics in the near future, so that the rural masses may be able to know more and more about various centrally sponsored developmental schemes and programmes and would be able to get maximum benefits from these schemes and programmes.

Later, all the participants of symposiums at the both the educational institutions were honoured with
participation certificates by the organizers.